Methods
mediXline offers you an extensive range of efficient survey methods in the field of online research.
These include …
- Qualitative and quantitative online surveys, also on mobile devices
- Web-based interviews in central location
- Online-based telephone interviews and TDIs with web support
- Online focus groups lead by a moderator enabling participants to communicate at the same time
- Discussion forums, bulletin boards designed for a longer period of time
Dealing with digital and mobile media has become quite natural by now. Therefore, online methods have developed into an efficient research tool and, in addition to the traditional methods of data collection, have successfully established themselves in market research, especially as they offer a number of advantages.
- Fast implementation of the questionnaire
- Flexible questionnaire design
- Integration and presentation of multimedia elements and images
- Complex survey procedures and plausibility checks can be implemented without any problems
- Very particular and difficult to reach target groups can be addressed specifically
- Participants’ independence of time and location when answering the questions
- High level of anonymity
- Exclusion of participants taking part several times
- Excellent monitoring options and high data quality due to omission of interviewer effects
- Study progress can be tracked in real time and initial results can be analyzed immediately
